Archive for the ‘Affiliate Programs Explained’ Category
Inside The New Adwords Quality Score - Page Load Time
July 7th, 2010
Inside The New Adwords Quality Score - Page Load Time
Adwords began calculating Quality Scores for ads for each consumer search in September 2008. Part of the new calculation is page load time. You’ll learn what is page load time, how does it affect your Quality Score and what can you do to improve it.
What does page load time mean?
Page load time is the time it takes for your page to render after it is requested. The life cycle of a page is straightforward.
1) The request for the page is made
2) The server will perform any server side processing, like dynamically generating content or accessing a database. When the page is completely constructed, it will proceed to the next step. NOTE: Static HTML pages do not have server side processing, only PHP, JSP or ASP.NET pages have server side processing.
3) The server begins transmitting the response over the internet
4) The client computer receives the response
5) The client begins rendering the response in a browser window. Additional requests are made for flash scripts, graphics and javascript.
6) When the page is completely rendered, and all other requests are complete, the page has loaded.
Adwords must really be measuring the time from the request until the response is read. I doubt Google can actually be attempting to time to render the page on the client computer, and make the child request for graphics and so forth. Google would have to add some javascript code to the page in order to know when the client side rendering was complete. I seriously doubt they would do this.
How does it affect your Quality Score?
Google has this to say about why it considers page load time.
"Two reasons: First, users have the best experience when they don’t have to wait a long time for landing pages to load. Interstitial pages, multiple redirects, excessively slow servers, and other things that can increase load times only keep users from getting what they want: information about your business. Second, users are more likely to abandon landing pages that load slowly, which can hurt your conversion rate."
Based on this paragraph it seems Google is trying to crack down on Advertisers using server side redirects and interstitial/ad pages. A server side redirect would be when the destination url is requested, the server side scripting language redirects the request to another url. This really performs two requests, and thus increases the page load time. An interstitial page is an advertisement page that is shown (briefly) before the content, and may be achieved with a redirect.
It also seems that Google is saying if your page takes too much to respond, it’s likely doing something sneaky.
What can you do to improve your page load time?
1) Optimize your server side scripting
If you do use PHP, JSP or ASP.NET, make sure your server side code is optimized. This is especially true when using a database. You need to optimize both your database, and your code for speed.
2) Get dedicated web hosting
Most cheap web hosting happens on a shared server. That means that many websites from many website authors are all on the same server. All of these websites compete for server resources, like bandwidth and memory. Heavy traffic to some other website on a shared server can slow your page load time. A dedicated server is one where only your website(s) resides on it. It’s more expensive, but you get dedicated resources.
3) Compress the size of your page
A web page is really just a file. That file must be transmitted from your server to the client computer over the internet. If you can decrease the size of the file, the file will transmit faster. You can compress your pages by removing white space. You can remove any unnecessary HTML tags. You can use relative urls instead of absolute urls. Do anything to decrease the size for the file.
4) Lose the Flash Animation
Flash animation is generally rendered on the client side, so it may not factor into the Page Load time. But then again it may. Either way, Flash animation tends to be slow, so get rid of it for the sake of your customers. Sure it looks great, but you can’t afford to lose sales because nobody waits around for the Flash animation load.
5) Strip out unnecessary elements from the page
Again, elements rendering on the client may not affect the page load time. Then again they just might. Remove any unnecessary graphics or images. These take a long time to load. Minimize javascript or CSS includes. Additional requests need to be made for these files, so keep it to a minimum.
6) Optimize your page
As a final effort, you can optimize the HTML itself. For example, table HTML tags tend to render slower than a CSS/Div layout. If you have tables, you might consider switching to a CSS/Div layout.
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By: Daniel K. Smith
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Affiliate Marketing 2013 How To Make It 2018 really 2019 Work
July 1st, 2010
Overview of How To Make Money With Affiliate Marketing
Affiliate Marketing - How To Make It ‘Really’ Work
Affiliate marketing involves selling a product or offering a service on behalf of a company. With affiliate marketing you are not usually considered to be employee of the company but rather an independent marketer. Affiliate marketers receive commissions based on a specific required action, that ‘action’ is usually closing a sale.
But how should one go about becoming an online affiliate marketer? Is it worth it? I’ll answer the second question first. And the answer is an emphatic YES, It is definitely worth it. Many of the huge companies that you see featured online actually see a large percentage of their sales coming from affiliate referrals. It’s literally a multi-billion dollar market.
Now on the internet you’ll usually find basically two types of companies offering affiliate programs; those that sell tangible products and those that sell electronic products. And there are also those companies that facilitate the easy interaction between company and affiliate, serving as a sort of middle-man. A couple popular ones are ‘ClickBank’ for electronic products and ‘Commission Junction’ for tangible products. Once you’ve signed up with one of those intermediate entities (signing up is usually free) you will be able to browse through thousands of companies seeking affiliates to sell their products.
But how do you determine the best company to sign up with and start selling their products? Well, the first thing you will need to do is to find out if people want to buy what the company is selling. Use keyword research tools to determine how many people are actually searching for the particular product online. Also, take into account how many other affiliates seem to already be involved in the market, since too much competition can smother you efforts. Take into account also the amount of money you will get for each sale and multiply that by the amount of sales you expect to get monthly to determine if it’s worth it financially. Once you’ve decided which company(ies) you wish to sign up with you can start promoting their product. Try to get as many ads out there as possible using whatever advertising method you are comfortable with. The truth is that in advertising most of the time quantity will outdo quality. Just get as many ads out there as possible with links pointing back to your affiliate webpage and you’ll be stunned at how much affiliate marketing will reward your efforts.
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By: Roger Haisley
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Web Traffic Exposed - Does Paid Traffic Work Better Than Free Traffic?
July 1st, 2010
Selling web traffic schemes is particularly popular today, because people like business owners need traffic to their websites to keep their business alive. But many of these schemes are scams that are out to take your money and not reward you for it. In fact, avoid any site that screams ‘Guaranteed Traffic!’ like the plague.
So the question is - does paid traffic work better than free traffic? It really depends on the source you are using! Pay per click advertising and some ezine advertising locations can work well with good ad copy and positioning. Similarly, social marketing ads, pay per action leads, and pay per view advertising are other methods to get paid traffic effectively if done right. Off the free traffic generation methods, article marketing, forums, blogs, SEO and email marketing all work very well! And there’s viral marketing too. The downside with viral marketing though, is that you are not entirely in control of the process, since it is depending on word of mouth to get traffic. If I were to boil down effective web traffic into the most productive methods, then I would suggest concentrating on just these few sources: pay per click advertising (Google AdWords, Yahoo, MSN Adcenter), article marketing, email marketing and blogs. Those 4 methods are the most effective methods for getting qualified traffic that I know of. I know because I have spent countless of hours generating traffic and those methods produce for me day in and day out without fail. As you can see, three of those methods are free methods, and one is paid (pay per click), but PPC can drive you the most amount of traffic with the least amount of effort.
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Author: Fabian Tan Fabian Tan is a well-known Internet Marketing expert and the author of the popular 45-page Report:
Article Source: http://EzineArticles.com/?expert=Fabian_Tan
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Make Ppc Work For You: Top Pay Per Click Tips
June 22nd, 2010
Make Ppc Work For You: Top Pay Per Click Tips
If you are reading this, then it probably means you know what ppc is. And if you know what ppc is, then you are probably looking for a way to increase your ppc performance and lower your costs. Like many people, you know that ppc can be very costly.
But just how do you make pay per click advertising an effective way to drive traffic to your website? Hopefully these tips will help you on your way to ppc success
Research your keywords
This is probably the most important thing you need to do. What are the visitors that you want to get to your site actually searching for?
Optimize your keywords
You may start off your ppc ad campaign with many keywords. But after a while you may notice that some perform better than others. Which have the best clickthrough rates? The ones with the best CTR are the ones you want to keep. Others that have a low CTR may decrease your quality score, resulting in more expensive clicks for you
Optimize your website
You should try to get the keywords that are relevant to your campaign somewhere in your landing page. This will result in a better user experience for your visitors and increase your quality score
Create an eye catching ad
This will get you more clicks, which means a higher CTR, plus you will be getting more visitors. You may even stand out more than your competitors, even if they have a ‘better’ ad position than you.
Set your budget and stick to it
It may be tempting to join in with the bidding war that goes on when competitors compete for keywords, but this will drive your costs sky high, especially if you are in a very competitive market.
When used correctly pay per click advertising can be a cost effective way to drive highly targeted traffic to your website. Once you have your ads running and they are fully optimized, then you should start to see your conversions increase resulting in more profits for your business.
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By: R Black
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Affiliate Programs How To Excel
April 19th, 2009
How To Excel With Affiliate Programs
Do you wish you could work at home, perhaps start a nice home business and be able to work right from the comfort of your chair or home office? If so, believe me, you’re not alone. Millions of people would love to be able to do the same thing. Having an online business at home is the ultimate dream of millions of Americans, and being able to make a living without having to work at a job or office.
If you are looking to start your own internet business or grow your current business, then affiliate marketing is a program you must use in your internet business. Affiliates will soon be the most demanded marketers online. Affiliate marketers are estimated to have earned $8.0 Billion in commissions last year. Affiliate marketing is one of the fastest growing marketing channels on the internet. If there is any time to start or focus on your affiliate marketing business, now is the time to start.
Let’s define what we mean by an affiliate program. An affiliate program is basically an internet business set up by someone else. They could be selling physical goods, education, information or any other products that can be sold online. By signing up as an affiliate, you are helping them promote their business or products. In return, you get paid a commission for each sale you bring to them. The amount of commissions you get from each affiliate program will be different, there are several deciding factors to determining the commission. For most digital products you could expect to get 50 of the sale. Not bad profits, for just advertising with a simple ad campaign. Advertising is the heart of affiliate marketing. With the right ad campaigns you can be very successful with affiliate marketing. Some well-known internet millionaires, make their fortunes with affiliate programs.
Picking the right affiliate program for your web site is essential if you want to generate any revenue from it. There are a wide assortment of affiliate programs to choose from and weeding through them can be tedious work which requires filling out a lot of forms and reviewing the pro’s and con’s of each program, and if it would be of value to your visitors. When you are deciding which programs to go with make sure that it is a match to your website content. Look for affiliate programs that are offered through any ezines you receive. Chances are the ezine owner has an affiliate program and if they have a good ezine they probably will have a good affiliate program. Finding good products to use can be challenging. Once you’ve chosen your products make sure the merchant has good support for the products. Some merchants will train their affiliates through training calls, newsletters and other mediums. Make sure you read all contracts and agreements before you join their program. Be careful that any affiliate agreement or contract you sign does not restrict you.
A good affiliate program will provide you with everything you need to be successful. They will provide you with traffic-generating banners, text-links, and recommendation letter templates. They will tell you which technique works best in which circumstance. The best merchants will see their affiliate program as a partnership with you and give high commissions with excellent support so that you can start making money promoting their products.
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By: vrobert
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Success With Free Affiliate Marketing Programs
April 18th, 2009
Success Is Possible With Free Affiliate Marketing Programs IF:
You Avoid the Following Pitfalls:
1. Excessive Hype. It’s understandable that a new product or service is going to be hyped. Advertising and marketing must be promoted to spread the word. However hype can backfire when the product simply doesn’t live up to the mythical aura created to promote it.
2. Outrageous Claims. Can you make a million dollars without lifting a finger? Unless your name is Warren Buffett or Bill Gates, don’t count on it. Free online affiliate programs often will claim that what they have to offer is.
3. Poor products. Sometimes the product just doesn’t deliver. Unless you’re testing out every product that you happen to promote (a good idea, but sometimes impractical to accomplish), you’re going to run across products that simply don’t perform the way either you or the customer expects. If you can’t try the product yourself, locate unbiased reviews before you begin a campaign that could cost you hundreds or thousands of dollars in wasted advertising fees.
4. No demand. Everything looks right: the PPC campaign has the right keywords, the product is fantastic, and the sales letter is smokin’. But there’s a problem: no one actually wants to buy! Make sure you fully understand the market before you get in too deep with a free online affiliate program. Just because it says "free" doesn’t mean you won’t lose any money if things go unexpectedly wrong.
5. Marginal profits. Free online affiliate programs usually don’t have the problem of offering low commissions. However, you’ll occasionally encounter a product that seems great, but the cost of promoting it nearly outweighs the profit potential. Doing a thorough cost / benefit analysis in your initial planning stages can save you a lot of time and money.
6. Shoddy copywriting. Nothing kills a good product like bad salesmanship. The free online affiliate program you select should have a sales letter that sings. If it doesn’t, no matter how well you promote it, the product may not sell. If you think there are problems with the sales page, ask an affiliate manager directly if it can be updated - or if your campaign can link directly to the checkout page.
7. Vague wording. Sometimes free online affiliate programs make promises to consumers and affiliates alike about various aspects of their product or affiliate program. Make sure you understand exactly what you’re getting into before you start promoting something. Nothing will sting worse than sales you lose because you failed to understand an unclear passage in the terms and conditions.
If you follow these tips, you’ll find yourself involved with the best free online affiliate programs out there. Good luck!
Free Site Signup
The best way to start making money online as an affiliate is to use a free money making website that features products people want and need. Select the niche which most interests you, and you can get a free money-making website you can use to jump-start your career as an affiliate marketer.
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By: free webs
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New Instant Commission Affiliate Programs
April 17th, 2009
New Instant Commission Affiliate Programs
One of the biggest hurdles for affiliate marketers is having to wait for their commission payouts for weeks or months after they’ve made the sales. This leads to cash flow problems: How can you put the money back into advertising to earn more, when you haven’t been paid yet?
Enter a new type of affiliate set up…
Instant Commission Affiliate Programs. Imagine getting your commissions paid immediately into your Paypal account every time you make a sale. No more waiting around for a commission check.
This type of instant commission program is becoming increasingly popular as it’s a win-win situation for all involved. The seller doesn’t have to deal with sending out commission payments, it’s done automatically. The buyer sees no difference in the payment process and customer service issues are handled by the seller, not you. And you don’t have to worry about if and when you’ll be paid by the seller, you automatically get the money in your account when the sale is made. This allows you to immediately turn around and reinvest your profits into growing your affiliate business even further.
So how can you start getting paid instantly?
The affiliate process works the same as any other. You promote your affiliate link however you choose. The trick is to find a good product that provides instant payouts, which also pays a high commission.
The best program used by sellers for instant payouts is Rapid Action Profits. The affiliate system usually works like this:
You will get paid 100% of every other, or every third sale you refer, essentially earning you a 33% or 50% commission. Commissions generally start at $7 (the $7 Script is another popular way to payout instant commissions) and go up to the hundreds, so take a look around to find a good combination of a high quality product and commission level you’re happy with.
Where can you find Instant Commission Affiliate Programs?
You can Google ‘Powered by Rapid Action Profits’ or ‘$7 Script’ to find many of these instant commission products. It’s still a fairly new concept so your choices will not be a vast as with the average affiliate programs, and you may need to do a bit more digging, but getting paid instantly means you are able to build up a bigger affiliate income in much less time.
You’ll be able to turn around and start your next promotion right away, since the waiting game that’s slowed down affiliate marketers in the past has been eliminated. You send traffic to the product page, make the sales, and see the money in your account right away. You’ll never want to go back to old school affiliate programs again!
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By: Justin Michie
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What Makes A Good Affiliate Program
April 17th, 2009
What Makes A Good Affiliate Program
There are lots of affiliate programs out there in the world of Internet Marketing. However , not all of them are worth joining at all. As a matter of fact, some of them are wasting your precious time.
Always make sure that the Affiliate Programs that you have joined are worth joining.
Here are the 5 factors of what makes a good affiliate program :
1. Quality of product or service
This is undoubtedly the most important feature of a good affiliate program. If you have recommended a value for money product or service, your customers and subscribers will increase their trust level in you and therefore, will be interested in other future recommendations that you might make.
You can know whether the product is of good quality by trying out the product or service yourself. Alternatively, if you do not need the product, you can talk to other people who have bought it and also read reviews of what others got to say about the product.
The owner of the high quality product is one that is able to offer excellent customer service and also able to back up what they sell with a strong guarantee ( such as a 60 days money back guarantee etc. )
2. Commission value
A commission value of 20% to 50 % of the profits of each product sold is reasonable. 5% to 10% is incredibly low. Look for affiliate programs who are able to appreciate the hard work you are doing for them by compensating you generously
3.Sales conversion ratio
Sales conversion ratio is the ratio of the number of buyers to the total number of visitors to the website.
Therefore, when joining an affiliate program , make sure that the site has a considerably high sales conversation ratio. Or else, your efforts to driving traffic to the site will all go to waste.
The rule of thumb here is to look for sites that have at least 1% conversation ratio (i.e 1 out of every 100 visitors will purchase the product or service ) . Visit their website to see whether the website makes you want to buy their product. A sales page that makes you have the urge to buy the product is a good sales page and therefore, worth your efforts of driving traffic to the website.
4. Assistance in helping you reaping the most profit out of it
A good affiliate program will go all out to help you with whatever you may need to help you to be successful . They will provide you with banners, text links and recommendation letter templates. Some really good affiliate programs will even teach you some Internet Marketing techniques to help you.
Since your success is linked with their success, a good affiliate program should always be ready to teach you everything you need to know to earn excellent commissions.
5. Provides you with sales statistics
A good affiliate program should provide you with "Real Time Sales Statistics" - meaning that the program is able to provide you with a unique username and password which you can use to access your personal affiliate sales statistics right on their website.
Sales Statistics are important so that you are able to monitor how well your promotions are doing. With sales statistics, you are able to know :
- How many visitors have clicked through your site to their website
- How many of those visitors have actually made a purchase
- Your sales total for every month
- How many sub-affiliates do you have etc.
Also, with "real time sales statistics", you are able to know which banners are actually working and which are downright useless.
With all these said,do remember to consider all these 5 factors of what makes a good affiliate program before choosing any affiliate program to join.No matter how great your Internet Marketing skills are, you will still need a high quality affiliate program to be successful in Affiliate Marketing.
By: Alan Tii
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Avoiding The Common Mistakes That Affilates Make
April 16th, 2009
Avoiding The Common Mistakes That Affilate Marketers Make
Affiliate marketing is one of the most effective and powerful ways of earning some money online. This program gives everybody a chance to make a profit through the Internet. Since these affiliate marketing programs are easy to join, implement and pay a commission on a regular basis, more and more people are now joining in this business.
However, like all businesses, there are lots of pitfalls in the affiliate marketing business. Committing some of the most common mistakes will cost the marketers a large portion taken from the profit they are making everyday. That is why it is better to avoid them than be regretful in the end.
Mistake number 1: Choosing the wrong affiliate.
Many people want to earn from affiliate marketing as fast as possible. In their rush to be part of one, they tend to choose a bandwagon product. This is the kind of product that the program thinks is ‘hot’. They choose the product that is in demand without actually considering if the product appeals to them. This is not a very wise move obviously.
Pick a product that appeals to you. Then do some research about that product to see if they are in demand. Promoting a product you are more passionate about is easier than promoting one for the sake of the earnings only.
Mistake number 2: Joining too many affiliate programs.
Since affiliate programs are very easy to join, you might be tempted to join multiples of affiliate programs to try and maximize the earnings you will be getting. Besides you may think that there is nothing wrong and nothing to lose by being part of many affiliate programs.
True, that is a great way to have multiple sources of income. However, joining multiple programs and attempting to promote them all at the same time will prevent you from concentrating on each one of them.
The maximum potential of your affiliate program is not realized and the income generated will not exactly be as huge as you were thinking initially it would. The best way to get excellent result is by joining just one program that pays a 40% commission at least. Then give it your best effort by promoting your products enthusiastically. As soon as you see that it is already making a reasonable profit, then maybe you can now join another affiliate program.
The technique is to do it slowly but surely. There is really no need to rush into things, especially with affiliate marketing. With the way things are going, the future is looking real bright and it seems affiliate marketing will be staying for a long time too.
Mistake number 3: Not buying the product or using the service.
As an affiliate, you main purpose is to effectively and convincingly promote a product or service and to find customers. For you to achieve this purpose, you must be able to relay to the customers that certain product and service. It is therefore difficult for you to do this when you yourself have not tried these things out. Thus, you will fail to promote and recommend them convincingly. You will also fail to create a desire in your customers to avail any of what you are offering.
Try the product or service personally first before you sign up as an affiliate to see if it is really delivering what it promises. If you have done so, then you are one of the credible and living testaments aware of its advantages and disadvantages. Your customers will then feel the sincerity and truthfulness in you and this will trigger them to try them out for themselves.
Many affiliate marketers make these mistakes and are paying dearly for their actions. Do not fall into the same situation they have been in, try to do everything to avoid making the same mistakes.
Time is the key. Take the time to analyze your marketing strategy and check if you are on the right track. If done properly, you will be able to maximize your affiliate marketing program and earn higher profits.
By: oladipo
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3 Basic Steps To Start An Online Business With Affiliate Programs
April 15th, 2009
3 Basic Steps To Start An Online Business With Affiliate Programs
You have probably heard a lot about how easy and how much money you can make online with affiliate programs. But, after you have set up a site that sells affiliate products, you find out that it is not easy to earn even enough affiliate commissions to cover your cost. What are the secrets of those who successfully make money online with affiliate programs? You are questioning.
Many new internet marketers who are thinking of making money from the internet will normally search for the secrets to success in making money with affiliate marketing. They normally forget about the basic things that they need to do to pave their way to success. If you are serious about making repeated income from affiliate programs, you need the 3 basic elements to start it right before you can think of how to make it success:
1. Target an area of focus
Affiliate programs offer products that cover very wide area of the online market. You can’t simply sell any product online or else you will fail to make any money eventually. The very first step to start an online business with affiliate programs is to plan your target market. You can focus on a very special topic such as a body slimming program for moms, or a wider area such as body building that covers muscle building, fitness programs, etc. The bottom line, you should plan an area you are familiar with and the niche market where you can find profitable affiliate products.
2. Set up a website with your own domain name
You may hear about how people can have success in affiliate marketing without the need to have their own website. But, the average online marketers will fail with this method because it will be very costly to directly channel the traffic you generated to merchant’s websites. If the conversion rate to sales is low, you will not be able to earn enough commission to cover your cost. Hence, you should always set up your own website with a domain name that includes your targeted keywords. By promoting affiliate products through your own website, you can fully manipulate the traffic you generated and add the website visitors into your list for future marketing or promotion activities.
3. Write / get quality contents for your website
Once you have set up a website with a keyword-rich domain name, what you need are quality contents related to your selected niche market. It is essential to have good contents as these contents will keep your visitors if they found the contents informative. Good contents are important to monetize your website visitors to follow your proposed affiliate link and land on the merchant’s sale page with a high conversion rate. Hence, you should put some efforts to work on the contents; you can either write them yourself or hire ghost writers to write them for you.
After you have done the 3 basic steps to get an online business started with affiliate programs, only then you could start think of how to make it success.
By: Nicole Reebi
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